Список литературы.

Введение.

1. Gareth Mason. High Resolution Google Satellite Launched // World of Tech. – 2008. – September 8.

2. Google Rides Internet Ad Wave // Associated Press. – 2007. – October 18.

3. Tim Alton. Have You Explored All the Wonders of Google? // Indianapolis Business Journal. – 2007. – April 2. – C. 36.

4. Mark Malseed. The Story of Sergey Brin: How the Moscow-Born Entrepreneur Cofounded Google – and Changed the Way the World Searches // Moment. – 2007. – February 20. – С 38.

5. Ken Auletta. Search and Destroy // New Yorker. – 2008. – January 14.

6. Norman Douglas. South Wind. London: Pino Orioli, 1917.

7 NASA Takes Google on a Journey into Space // www.google.com/press. – 2005. – September 28.

8. Patrick Thibodeau. Pentagon Looks to UPS, FedEx, Others for IT Advice // Computer World. – 2008. – July 28.

9. Van Zanten. Boris Veldhuijzen, The Next Web.com. – 2008. – May 12.

10. David Smith. The Observer // The Guardian. – 2008. – August 17.

11. Amy Schatz. Google Will Offer Services for Bloggers at the Conventions // Wall Street Journal. – 2008. – August 19.

12. Adi Ignatius. In Search of the Real Google // Time. – February 20. – 2006.

13. Google, Apple Scores Rise in Customer Satisfaction Index // East Bay Business Times. – 2006. – August 19.

1. Google-парни.

1. Adi Ignatius.In Search of the Real Google // Time. – 2006. – February 20.

2. Mark Malseed. The Story of Sergey Brin: How the Moscow-Born Entrepreneur Cofounded Google and Changed the Way the World Searches // Moment. – 2007. – February 20. – С 58.

3. Virginia Scott. Google: Corporations That Changed the World. – Westwood, CT: Greenwood Publishing Group, 2008.

4. Там же.

5. Mark Malseed. The Story of Sergey Brin. – С. 45.

6. Michael Brin. University of Maryland profile of Sergey Brin.

7. Mark Malseed. The Story of Sergey Brin. – С. 46.

8. Там же, с. 58.

9. Блог Сергея Брина Too.blogspot.com.

10. Персональный блог Сергея Брина.

11. Сайт University of Maryland.

12. Беседа автора с Уорреном Баффетом 15.12.2008.

13. Mark Malseed. The Story of Sergey Brin. – С. 38.

14. Adi Ignatius. In Search of the Real Google.

15. Google Founders Have Grown Up // Reuters. – 2008. – May 9.

16. Mark Malseed. The Story of Sergey Brin. – С. 58.

17. Там же, с. 38.

18. Verne Kopytoff. Larry Page's Connections // San Francisco Chronicle. – 2000. – December 31.

19. www.eecs.umich.edu/eecs/alumni/Stories/Page.html.

20. Там же.

21. Barbara Palmer. Following Creative Paths Both 'Circuitous and Serendipitous // Stanford Report. – 2005. – September 28.

22. Цит. по: David A. Vise and Mark Malseed. The Google Story.

23. Vern Kopytoff. Larry Page's Connections.

24. Consumer Electronics Show (CES). Las Vegas, Nevada. – 2006. – January 6.

25. Jim Goldman. Google's 'Oogle' of a Wedding // www.cnbc.com. – 2007. – November 15.

26. Moon 2.0 – NASA Projects Could Be Supported by a Commercial Transport and Delivery Network // www.news.com.au. – 2008. – October 31.

27. Google Founders Have Grown Up.

28. Цит. по: David A. Vise and Mark Malseed. The Google Story.

29. Там же, с. 29.

30. Randy Komisar of Kleiner, Perkins, Caulfield & Byers, Endeavor Entrepreneurs' Summit, Stanford University Entrepreneurship Corner.

31. Jerry Yang and David Filo // Stanford University School of Engineering biography.

32. Shivanand Kanavi. Mathematician at Heart // Business India. – 2004. – May 24 – June 6.

33. Цит. по: David A. Vise and Mark Malseed. The Google Story.

34. John Batteile. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. – New York: Penguin Group, 2005. – С 68.

35. Там же, с. 90.

36. Mark Malseed. The Story of Sergey Brin. – С. 47.1.

2. Под надзором старших.

1. Eric Auchard. Google Execs Pledge to Be Coworkers for Years // Extreme Tech.com. – 2008. – January 15.

2. Tim O'Reilly. Web 2.0 Definition: Trying Again // radar.oreilly.com.archives. – 2006. – December 10.

3. Abbey Klaassen. Talk about a Power Lunch // Advertising Age. – 2007. – October 15. – С 52.

4. Eric Schmidt. NASA 50^th Anniversary Lecture. – 2008. – January 17.

5. Google Founders Have Grown Up // Reuters. – 2008. – May 9.

6. Джим Крамер. Интервью с Эриком Шмидтом в передаче Mad Money with Jim Cramer (CNBC) 2.11.2008.

7 Там же.

8. НэнсиЛитвак-Стронг. Eric Schmidt, Google's CEO, Qualifies as Mensch (письмо редактору) // Denver Post, – 2008. – November 9.

9. Eric Schmidt. NASA 50^th Anniversary Lecture.

3. Начало.

1. Цит. по: David A. Vise and Mark Malseed. The Google Story.

2. Google Corporate Information. – www.google.com/corporate/history/html.

3. Robert Colvile. Google at Ten: How Did One Company Become Such a Part of Our Lives, So Fast?" The Telegraph. – 2008. – September 4.

4. Цит. по: David A. Vise and Mark Malseed. The Google Story.

5. Yuval Sa'ar. The Israeli Woman behind the Google Logo // www.haaretz. com. – 2008. – February 11.

6. AOL May Become Object of Microsoft, Yahoo! Google's Desires // CNNMoney.com. – 2008. – July 21.

7. Marissa Mayer. Блог Google. – 2008. – September 12. – www. google.com.

8. Microsoft CEO: No Interest in Buying Yahoo! // Associated Press (Sydney, Australia). – 2008. – November 7.

9. Jefferson Graham. The House that Helped Build Google // USA Today. – 2007– July 4.

10. Science as Inspiration (речь Ларри Пейджа), Entrepreneur Thought Leader Speakers, YouTube. – 2002. – May 1.

11. http://www.wired.com/wired/archive/12.03, google_pr.html.

12. Alumni Who've Made a Difference: Larry Page // EECS Almuni Stories. – www.eecs.umich.edu.

13. Google Corporate Information. – www.google.com/corporate/history/ html.

14. Там же.

15. Shivanand Kanvi. Mathematician at Heart // Business India. – 2004. – May 24 – June 6.

16. Интервью с автором в декабре 2008 года.

17. Интервью с Ларри Пейджем 28 октября 2000 г. // Academy of Achievement. – www.achievement.org.

18. Juan Carlos Perez. Google, Microsoft, Facebook and MySpace Talk Platforms // IDG News Service. – 2008. – November 7.

19. Интервью автора с профессором Джо Уэстом // San Jose State University. – 2008. – December 1–9.

4. Под другим названием?

1. How Google Got Its Colorful Logo. – www.wired.com/rint/techbiz/ startups/multimedia/2008/02/gallery.

2. Yuval Sa'ar. The Israeli Woman behind the Google Logo // www. haaretz.com. – 2008. – February 11.

3. Там же.

4. Emily Dugan. Google Once Reviled Computer Superpowers but Domination Is Just What It Is Achieving // The Independent. – 2008. – September 7.

5. Conservatives website, David Cameron: Speech to Google Zeitgeist Conference. – 2007. – October 12.

5. Так родилась компания.

1. Sergey Brin // Continuum (журнал для выпускников) / College of Computer, Mathematical & Physical Sciences, University of Maryland. – 2003.

2. Shivanand Kanvi. Mathematician at Heart // Business India. – 2004. – May 24—June 6.

3. Jerry Yang and David Filo. Биография Stanford University School of Engineering.

4. Jefferson Graham. The House that Helped Build Google // USA Today. – 2007.– July 4.

5. John Battelle. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. – New York: Penguin Group, 2005. – С 89.

6. John Doerr. Интервью с Джоном Баттеллом. – www.battellemedia. com. – 2007. – November 20.

7. Laura Rich. How John Doerr, the Old Professor, Finally Struck Google // New York Times. – 2004. – May 3.

8. Janet Driscoll Miller. Why CRM Fails // www.marketingpilgrim.com. – 2007. – May.

9. Там же.

10. Chaos as a Business Plan // National Public Radio Marketplace, интервью Кея Рисделла с Адамом Нашински. – 2006. – September 26.

11. U.S. Google Inc. to Join the World's Layoff Fad, Leaving 10,00 °Contract Workers at Risk // Taiwan News. – 2008. – November 25.

12. Saul Hansell. Google Wants to Dominate Madison Avenue, Too // New York Times. – 2005. – October 30.

13. John Battelle. The Wizard of Ads: Google's Omid Kordestani Conjured a Formula that Took Its Sales to $3 Billion // Time. – 2005. – October.

14. AOL May Become Object of Microsoft, Yahoo! Google's Desires // CNNMoney.com. – 2008. – July 21.

15. Ken Auletta. Search and Destroy // The New Yorker. – 2008. – January 14. – С 30.

16. Matt Hartley and Grant Robertson. Google@10 // The Globe and Mail. —

2008. – September 6. Перепечатано с разрешения The Globe and Mail.

17. Jennifer Wells. Google Conquers the Ad World One Plain-Text Blurb at a Time // The Globe and Mail. – 2008. – November 7 Перепечатано с разрешения The Globe and Mail.

18. Peter Whoriskey. Advertisers Slow to Embrace Online Advertising // Washington Post. – 2008. – June 29.

19. Matt Hartley and Grant Robertson. Google@10 // The Globe and Mail. – 2008. – September 6. Перепечатано с разрешения The Globe and Mail.

20. Robert Colville. Google at Ten: How Did One Company Become Such a Part of Our Lives, So Fast?" // The Telegraph. – 2008. – September 4.

21. Jennifer Wells. Google Conquers the Ad World One Plain-Text Blurb at a Time // The Globe and Mail. – 2008. – November 7 Перепечатано с разрешения The Globe and Mail.

22. Цит. по: David A. Vise and Mark Malseed. The Google Story.

23. Там же.

24. John Battelle. The Search. – С. 128.

25. Ken Belson. Attending to the Needs of the Too Busy // New York Times. – 2008. – September 30.

26. Там же.

6. Google выходит в люди.

1. Michael Malone. Googlemania! // Wired. – 2003. – December.

2. Там же.

3. Jason Kottke. Playboy Interview: Google Guys // Playboy. – 2004. – September 24.

4. Письмо основателей An Owner's Manual for Google's Shareholders // www.Google.com.

5. Mad Money// CNBC. – 2008. – August 12.

6. Цит. по: David A. Vise and Mark Malseed. The Google Story.

7. Там же.

8. Письмо основателей An Owner's Manual for Google's Shareholders // www. Google.com.

9. Google's S1 Registration Statement to the SEC. – 2004. – April 29.

10. Allan Sloan. Going Public May Be Google's First Bad Move // Newsweek. – 2004. – May 4. – С E03.

11. Цит. по: David A. Vise and Mark Malseed. The Google Story.

12. Alyce Lomax. Google at 10: The Awkward Phase // The Motley-Fool, Fool.com. – 2008. – September 9.

13. Google Co-founder Says Penny-Pinchers Fuel Results // Reuters. – 2008. – October 17.

14. Там же.

15. Jessica E. Vascellaro and Scott Morrison. Google Gears Down for Tougher Times // Wall Street Journal. – 2008. – December 5. – С Al.

16. Linda Rosencrance. Google Gets 70 % of U.S. Searches // Computer World. —2008. – July 20.

17. Alyce Lomax. A More Frugal Google // The Motley Fool. – Fool.com. – 2008. – December.

7. Ви#дение.

1. Google Annual Report, Letter to Shareholders, 2004.

2. Robert Hof. Google's Mayer: Staying Innovative in a Downturn // BusinessWeek. – December 14. – 2008.

3. http://www.wired.com/wired/archive/12.03, google_pr.html.

4. Virginia Scott. Google: Corporations That Changed the World. – Westwood, CT: Greenwood Publishing Group, 2008.

5. Интервью Кея Рисделла Are You Feeling Lucky? Google Is // National Public Radio Marketplace. – November 19. – 2007.

6. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

7. Ken Auletta. Search and Destroy // The New Yorker. – 2008. – January 14. – С 30.

8. Enlightenment Man // The Economist. – 2008. – December 4.

9. Ken Auletta. Search and Destroy. – С 30.

10. Stephen Shankland. Google's Translation Center: Language Lessons for the Googlebot?. —.

11. Anick Jesdanun. An Un-American Feel Aids Expanding U.S. Web Firms // Associated Press (New York). – 2008. – July 27.

12. Google Annual Report, Letter to Shareholders, 2007.

13. Anick Jesdanun. An Un-American Feel Aids Expanding U.S. Web Firms.

14. Google Annual Report, Letter to Shareholders, 2007.

15. http://www.wired.com/wired/archive/12.05, google_pr.html.

16. John Jurgensen. The Family Guy Goes On Line // Wall Street Journal Weekend Journal. – 2008. – September 5. – C. W1.

17. Google Annual Report, Letter to Shareholders, 2005.

18. Adi Ignatius. Meet the Google Guys // Time. – 2006. – February 20.

19. www.Google.com/corporate.

20. Часто цитируется.

21. Jason Kottke. Playboy Interview: Google Guys // Playboy. – 2004. – September 24.

22. Web 2.0 Summit: Entrepreneurial Spirit Too Strong for Google Alumni: The Money Was Great… Larry and Sergey Were Focused… But a Panel of Ex-Googlers Revealed Why They Have Now Gone Off to Build Their Own Web 2.0 Fortunes // Information Week. – 2007. – October 20.

23. Там же.

24. Jason Kottke. Playboy Interview: Google Guys // Playboy. – 2004. – September 24.

25. Adam L. Penenberg. Is Google Evil? It Knows More than the National Agency Ever Will. And Don't Assume for a Minute that It Can Keep a Secret // Mother Jones. – 2006. – November-December. – C. 67.

26. Там же.

27. Mysearchgurublog.com. – 2008. – November 25.

28. http://xooglers.blogspot.com, posted February 19 2007.

29. John Battelle. The Search. – С. 139.

30. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

31. Seth Finkelstein, Jew Watch, Google, and Search Engine Optimization // sethf.com/anticensorware/google/jew-watch.php.

32. www.google.com/explanation.html.

33. http://sethf.com/anticensorware/google/jew-watch.php.

34. http:/google-watch.org.

35. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

8. Google-культура.

1. Часто цитируется.

2. Stephanie Olsen. Newsmakers: Google's Man Behind the Curtain // CNET. – 2004. – May 10.

3. Adam Lashinsky. Back2Back Champs // Fortune. – 2008. – February 4.—С. 70.

4. Письмо основателей An Owner's Manual for Google's Shareholders // www.Google.com. – 2004.

5. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

6. Web 2.0 Summit: Entrepreneurial Spirit Too Strong for Google Alumni: The Money Was Great… Larry and Sergey Were Focused… But a Panel of Ex-Googlers Revealed Why They Have Now Gone Off to Build Their Own Web 2.0 Fortunes // InformationWeek. – 2007. – October 20.

7. Ken Auletta. Search and Destroy // The New Yorker. – 2008. – January 14. – С 30.

8. Там же.

9. Jeremy Caplan. Google's Chief Looks Ahead // Managing Growth. – 2006.– October 2.

10. Там же.

11. Web 2.0 Summit: Entrepreneurial Spirit Too Strong for Google Alumni.

12. Интервью автора с сотрудником, пожелавшим не называть своего имени, лето 2008 года.

13. Chris Anderson. The Long Tail. – New York: Hyperion, 2006.

14. Письмо основателей, An Owner's Manual for Google's Shareholders.

15. Elizabeth Montalbano. Growing Painsfor Google // ComputerWorld. – 2008.– October 20.

16. Jessica E. Vascellaro and Scott Morrison. Google Gears Down for Tougher Times // Wall Street Journal. – 2008. – December 3.

17. Sewell Chan. Google Transit Expands to New York // www.cityroom. blogs.nytimes.com/2008/09/23.

18. Matt Hartley and Grant Robertson. Google@10 // The Globe and Mail. – 2008. – September 6.

19. Tricia McDermott. Defining Google // CBS News. – 2003. – January 2.

20. Adam Lashinsky. Back2Back Champs. – С 70.

21. Там же.; Verne Kopytoff. Larry Page's Connections // San Francisco Chronicle. – 2000. – December 31.

22. Adam Lashinsky. Back2Back Champs. – С 70.

23. http://features.blogs.fortune.cnn.com/2008/01/21/100-best-companiesto-work-for.

24. Там же.

25. Daniel DeBolt. City of Google: In Coming Years, Internet Giant Could Triple Its Already Huge Amount of Office Space // Mountain View Voice. —2007 – July 20.

26. Mark Malseed. The Story of Sergey Brin: How the Moscow-Born Entrepreneur Cofounded Google and Changed the Way the World Searches // Moment Magazine. – 2007. – February. – С 38.

27. Vasanth Sridharan. Google's Ginormous Free Food Budget: $7,530 per Googler, $72 Million a Year // Silicon Alley Insiders. – www. alleyinsider, com. – 2008. – April 23.

28. Dan Farber. Kai Fu Lee: I Need to Follow My Heart // www.blogs.zdnet. com. – 2005. – August 9.

29. Письмо основателей, An Owner's Manual for Google's Shareholders.

30. John Battelle. The Wizard of Ads: Google's Omid Kordestani Conjured a Formula that Took Its Sales to $3 Billion // Time. – 2005. – October.

31. Wendy McLellan. Google Targeting Talent with Innovative, Creative Qualities // Canwest News Service. – 2008. – July 28.

32. Там же.

33. Google Labs Aptitude Test // Linux Journal. – 2004. – September 1.

34. Письмо основателей, Initial Public Offering Registration Statement S1, 2004.

35. Quentin Hardy. Close to the Vest // Forbes. – 2007. – July 2.

36. Dan Fost. Keeping It All in the Google Family // New York Times. – 2008. – November 15.

37. Stephen E. Arnold. The Summer of Transparency // KM World. – www.kmworld.com. – 2008. – August 31.

38. Letter to Shareholders. Google S1 Public Offering Registration, 2004.

39. Daniel DeBolt. City of Google.

40. Google's Wall of Silence // Opinion page, Mountain Hew Voice. – 2007. – July 27.

41. Там же.

42. Там же.

43. Stephen E. Arnold. The Summer of Transparency.

9. Google взрослеет.

1. Kevin Kelleher. Who's Afraid of Google? Everyone // Wired. – 2005. – November 30.

2. Google Founders Have Grown Up // Reuters. – 2008. – May 9.

3. Интервью автора. Assistant Professor Joel West, San Jose State University. – 2008. – December 1–9.

4. Цит. по: David A. Vise and Mark Malseed. The Google Story.

5. Chris Kraeuter and Rachel Rosmarin. Why Google Won't Give In // Forbes. – 2006. – January 24.

6. Там же.

7. Там же.

8. James Kirkup and Nicole Martin. You Tube Attacked by MPs Over Sex and Violence Footage // The Telegraph. – 2008. – July 5.

9. Корпоративный сайт www.google.com.

10. Declan McCullagh. Report Criticizes Google's Porn Filters // CNet News, – 2005. – April 10.

11. Цит. по: Matt Hartley and Grant Robertson. Google@10 // The Globe and Mail. – 2008. – September 6. Перепечатано с разрешения The Globe and Mail.

12. Abbey Klaassen. Talk about a Power Lunch // Advertising Age. – 2007. – October 15. – С 52.

13. Google Under Fire for 'Breathtaking' Hypocrisy, New Report Shows Just How Much Personal Information Is Available through Google Street View // Marketwatch. – 2008. – July 31.

14. Там же.

15. Drake Bennett. Stopping Google // Boston Globe. – www.Boston.com. – 2008. – June 30.

16. Michael Dinan. Privacy Issues, Government Probe Stir Hard Feelings between AT&T, Google // TMCnet, www.tmcnet.com. – 2008. – August 15.

17. Julia Bonstein, Marcel Rosenbach, and Hihnar Schmundt. Data Mining You to Death // www.spiegel.de/international/germany – 2008. – October 5. © 2008, Spiegel Online. Печатается с разрешения.

18. Там же.

19. Там же.

20. Letter to Shareholders. Google 2005 Annual Report.

21. Emilie Dugan. Google Once Reviled Computer Superpowers But Domination Is Just What It Is Achieving // The Independent. – September 7. – 2008.

22. Zusha Elinson. Boring Couple Sues Google for Street View // The Recorder. – 2008. – April 9.

23. Restatement of Torts // American Law Institute legal guideline; Cade Metz, Google: Even in the Desert, Privacy Does Not Exist // www.theregister.co.uk. – 2008. – July 15.

24. Julia Bonstein. Marcel Rosenbach, and Hilmar Schmundt, Data Mining You to Death.

25. Yoko Kubota. Japanese Group Asks Google to Stop Map Service // Reuters. – 2008. – December 19.

26. Elinor Mills. Google Balances Privacy, Reach // CNET News. – 2005. – July 14.

27. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

28. Drake Bennett. Stopping Google // Boston Globe. – www.Boston.com. – 2008. – June 5.

29. Там же.

30. Ellen Nakashima. Web Firms Acknowledge Tracking Behavior without Consent // Los Angeles Times. – 2008. – August 12.

31. Chris Williams. Berlusconi Plans to Use G8 Presidency to «Regulate the Internet» // The Register (UK) – 2008. – December 3.

32. David Smith. The Observer // The Guardian. – 2008. – August 17.

33. Adam L. Penenberg. Is Google Evil? It Knows More than the National Agency Ever Will. And Don't Assume for a Minute that It Can Keep a Secret // Mother Jones. – 2006. – November-December. – С 67.

34. Ken Auletta. Search and Destroy // The New Yorker. – 2008. – January 14. – С 30.

35. Thomas Claburn. Google Told to Reveal Gmail 'Spybox' Account Info in CTO Espionage Case // InformationWeek. – 2008. – October 20.

36. Там же.

37. Vint Cerf. The Internet is for Everyone // Memo to the Internet Society. – 2002. – April.

38. Janine Zacharia. Google Inc. Navigates Foreign Laws // Bloomberg News. – 2008. – June 6.

39. Google Committed to Staying in China // PC Magazine. – 2006. – June 9.

40. David Smith. Google Defiant Over Censorship in China //The Observer. – 2006.– October 29.

41. Google Committed to Staying in China.

42. Microsoft news release. – 2008. – October 29.

43. Там же.

44. Roy Blount Jr. $125 Million Settlement in Authors Guild v. Google II www.authorsguild.org/advocacy – 2008. – October 28.

45. Jonathan V. Last. Google and Its Enemies: The Much-Hyped Project to Digitize 32 Million Books Sounds Like a Good Idea. Why Are So Many People Taking Shots at It?" // Weekly Standard. – 2007. – December 10.

46. Там же.

47. Jefferson Graham. Google to Sell Books to Be Read Only Online // USA Today. – 2008. – October 29.

48. Сайт Google, The Library Project.

49. Jonathan V. Last. Google and Its Enemies.

50. Ken Auletta. Search and Destroy.

51. Robin Jeweler. The Google Book Search Project: Is Online Indexing a Fair Use Under Copyright Law? Congressional Research Services (CRS) Reports and Issue Briefs. – 2005. – December.

52. More Digitized Books on Internet as Google Settles Lawsuit // www.enews20.com. – 2008. – October 28.

53. Там же.

54. Reyhan Harmanci. Google, Book Trade Groups Settle Lawsuits // San Francisco Chronicle. – 2008. – October 29. – С. C-l.

55. http://jobline.acc.com, Google Legal Opportunities.

56. Emily Steel. Google Search Ads Rile Its Big Customers // Wall Street Journal. – 2008. – June 4.

57. Там же.

58. Google Says Viacom Lawsuit a Threat to Internet Users // Reuters. – 2007. – May 1.

59. Kenneth Li. Google Takes a Swipe at Viacom // Reuters. – 2007. – July 13.

60. Mediaset Sues Google, You Tube; Seeks $780 million // Reuters. – 2008.– July 50.

61. Knol, Google's information source: Google Ordered to Reveal Blogger Identity in Defamation Suit in India.

62. Steven Ellis. High Court to Rule on Age Discrimination Suit Against Google // Metropolitan News-Enterprise. – 2008. – January 31.

63. John Battelle. The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture. – New York: Penguin Group, 2005. – C. 234.

64. The Packet Rat. Net Neutrality Doesn't Get Google's First-Class Treatment // Government Computer News. – 2006. – July 24.

65. Там же.

66. Корпоративный сайт www.google.com.

67. Там же.

10. Google в роли достойного гражданина.

1. Материалы CNBC: Джим Крамер берет интервью у Эрика Шмидта в передаче Mad Money with Jim Cramer. – 2008. – November 7.

2. John Reid Blackwell. Google Chief: Invest in Energy Independence: Schmidt Urges Focus on Wind, Solar, Other Renewable Sources // Richmond Times-Dispatch. – 2008. – October 31.

3. Joe Truini. Feeling Lucky: Google to Spend Tens of Millions on Green Energy// Waste News. – 2007. – December 10. – С 1.

4. Stephen Shankland. Google Execs Cheery about Silicon Valley Economy // http://news.cnet.com. – 2008. – September 18.

5. Google to Spend Millions to Develop Renewable Energy Business: Google's Goal Is to Work with Other Developing Technologies that Can Harness Solar, Geothermal, Wind, or Other Renewable Energy Sources // Information Week. – 2007. – November 27.

6. Jim Offner. After Their Tech Empires Are Built // E-Commerce Times. – 2008. – November 20.

7. Stephen Shankland. Google Execs Cheery about Silicon Valley Economy.

8. Joe Truini. Feeling Lucky. – С 1.

9. Google to Spend Millions to Develop Renewable Energy Business.

11. Будущее Google.

1. Stephen E. Arnold. The Summer of Transparency // KM World. – www. kmworld.com. – 2008. – August 31.

2. Elizabeth Motalbano. Growing Pains for Google // ComputerWorld. – 2008.– October 20.

3. Ren Auletta. Search and Destroy // The New Yorker. – 2008. – January 14. – С 30.

4. www.google.com/corporate/history.html.

5. Chris Taylor. Imagining the Google Future: Top Experts Help Us Plot Four Scenarios that Show Where the Company's Geniuses May Be Leading It… and Perhaps All of Us // Business 2.0, Time. – 2006. – January-February.

6. www.skynews.com. – 2008. – September 5.

7. Беседа Эрика Шмидта с Кеном Аулеттой. Сан-Франциско, 11.06.2008.

8. Nicholas Carlson. RIP Google Good Times: Slowing Hiring, Deals and Travel // www.alleyinsider.com. – 2008. – October 21.

9. Michael Liedtke. Google Stock Soars on 26 pet Jump in 3Q Earnings //AP Business Writer. – 2008. – November 14.

10. Там же.

11. Prabudev Konana. Sensible Capitalism Needed // The Hindu. – 2008. – December 2.

12. Saul Hansell. Google Wants to Dominate Madison Avenue, Too // New York Times. – 2005. – October 30.

13. Larry Page. Speaking at the American Association for the Advancement of Science, San Francisco. – www.blogoscope.com. – 2007. – February 16.

14. Там же.

15. Saul Hansell. Google Wants to Dominate Madison Avenue, Too.

16. http://www.youtube.com/userAgnoranceIsntBliss. – 2000. – October 28.

17. www.law.com/jsp/legaltechnology/pubArticleLT – 2007. – August 20.

18. Andy Greenberg. Google Grows Up // BusinessWeek. – 2008. – January 11.

19. Там же.

20. Jaso Szep. Technology Reshapes America's Classrooms // Reuters. – 2008.– July 7.

21. Gregory M. Lamb. With New Web Services, More Companies Are Working in the «Cloud» // www.features.csmonitor.com/innova-tion. – 2008. – November 11.

22. Technology Will Continue to Drive the Working lives of Young People // Kalamazoo Gazette. – www.kzgazette/2008/06/google. – 2008. – June 4.

23. Там же.

24. Jaso Szep. Technology Reshapes America's Classrooms.

25. Jeremy Caplan. Google's Chief Looks Ahead // Time. – 2006. – October 2.

26. Gregory M. Lamb. With New Web Services, More Companies Are Working in the «Cloud».

27. Tim O'Reilly. My Commencement Speech at SIMS // O'Reilly Radar, http://radar.oreilly.com. – 2006. – May 14.

28. Google Inc., Form S1 Registration Statement, Securities and Exchange Commission. – 2004. – April 29. – С 15.

29. Mad Money, CNBC. – 2008. – August 13.

30. Lawrence Donegan. You Tube Live: Stars of Online Video Take a Real World Bow // The Guardian. – 2008. – November 24.

31. Michael Liedtke. You Tube Flips Switch on New Sales Channel // Associated Press. – 2008.– October 6.

32. John Battelle interview with Eric Schmidt, Web 2.0 Expo. – 2007. – April 17.

33. www.google.com.

34. Betsy Schiffman. Eric Schmidt: Google Mission Is to «Change the World» // Wired.com. – 2008. – June 11.

35. From the Official Google Blog, The First Android-Powered Phone // Ackerman. – 2008. – September 23.

36. Elise Ackerman. Look Out I, Here's G // San Jose Mercury News. – 2008.– September 24.

37. Juan Carlos Perez. Google Releases Android SDK II Australian PC World. – Summer 2008. – С 16.

38. New York Times weblog. – 2008. – June 23.

39. Leslie Cauley. Google Vaults into Global Wireless Ring with Gl Phone // USA Today. – 2008. – September 24. – С 3B.

40. Marguerite Reardon. FCC Opens Free 'White Space' Spectrum // CNET News, – 2008. – November 4.

41. Nate Anderson. Google White Space Petition: 13,000 Signatures and Counting // Arstechnica.com/news. – 2008. – September 2.

42. Wireless Communications Association Conference, San Jose, 6.11.2008.

43. Andrew LaVallee. A Second Look at Citiwide Wi-Fi // Wall Street Journal. – 2008. – December 8.

44. Larry Page. Google's White Space Blog, and IDG News Service. – 2008. – November 5.

12. Доминирующая сила в отрасли?

1. Robert Hof. Is Google Too Powerful? // BusinessWeek. – 2007. – April 9.

2. David Smith. The Observer // The Guardian. – 2008. – August 17.

3. Matt Hartley and Grant Robertson. Google@10 // The Globe and Mail. – 2008. – September 6. Перепечатано с разрешения The Globe and Mail.

4. Ben Oliver. The Battery-Powered Supercar that's Electrifying the World // www.dailymail.co.uk. – 2008. – November 11.

5. Robert Hof. Is Google Too Powerful?

6. Esther Dyson. Google Meets Its Motto – for Now // Taipai Times. – 2008. – December 22. – С 9.

7. Ren Auletta. The Search Party // New Yorker. – 2008. – January 14.

8. Robert Hof. Google's Mayer: Staying Innovative in a Downturn // BusinessWeek. – 2008. – December 14.

9. Esther Dyson, Google Meets Its Motto – for Now.

10. Josh Reynolds. Google, eBay Battling Over Payment Service // Associated Press. – 2007. – June 15.

11. Там же.

12. Там же.

13. Matt Hartley and Grant Robertson. Google@10.

14. Jeremy Caplan. Google's Chief Looks Ahead // Time. – 2006. – October 2.

15. Elinor Mills. Microsoft Won't Make a Netscape of Us // CNET News. – 2006. – May 11.

16. Цит. по: David A. Vise and Mark Malseed. The Google Story.

17. Mad Money// CNBC. – 2008. – August 12.

18. Terry McCrann. Rupert Murdoch's New World Order // Herald Sun (Australia). – 2008. – November 1.

19. http://www.wired.com/wired/archive/12.03, google_pr.html.

20. Jeffrey Herron. Schmidt: Independent Yahoo! Better for Competition // Associated Press. – 2008. – June 12.

21. Там же.

22. Richard Waters. Why Google Should Heed the DoJ's Wake-up Call // blogs.ft.com/techblog/2008. – 2008. – November 5.

23. Google Bails Out of Yahoo! Ad Deal // AOL Money & Finance, money.aol. com/news. – 2008. – November 5.

24. Microsoft CEO: No Interest in Buying Yahoo! // Associated Press (Sydney, Australia). – 2008. – November 7.

25. David Lyons. Tough Customers // Forbes Global. – 2008. – April 7. – С 69.

26. Clayton Harrison. Yahoo!'s Yang Faces Sagging Profit After Icahn Row // Bloomberg.com. – 2008. – July 22.

27. Michael Helft. Google Ends Microsoft's Yahoo! Search // New York Times. —2008.– May 6.

28. Jason Kottke. Playboy Interview: Google Guys // Playboy. – 2004. – September 24.

29. Цит. по: David A. Vise and Mark Malseed. The Google Story. – С 250.

30. Дискуссия автора и Билла Гейтса, Berkshire Hathaway annual meeting. – 2008. – May 2.

31. Adam L. Penenberg. Is Google Evil? It Knows More than the National Agency Ever Will. And Don't Assume for a Minute that It Can Keep a Secret // Mother Jones. – 2006. – November-December. – С 67.

Заключение.

1. http://www.wired.com/wired/archive/12.03.google_pr.html.

2. Sergey Brin. Web 2.0 Conference. – 2005. – October 9.

3. Michael Liedtke. Google Searches for Its Place in the Future // Associated Press. – 2008. – September 14.

4. Robert Hof. Is Google Too Powerful? // BusinessWeek. – 2007. – April 9.

5. Matt Hartley and Grant Robertson. Google@10 // The Globe and Mail. – September 6. – 2008. Перепечатано с разрешения The Globe and Mail.

6. Chris O'Brien. Invincible No More // Sara Jose Mercury News. – 2008. – August 24. – С El.

7. Stephen Shankland. Google Execs Cheery about Silicon Valley Economy // www.news.cnet.com. – 2008. – September 18.

8. Henry Blodget. Google Sucks Life Out of Old Media: Check Out the 2007 Share Shift // Alley Insider. – www.alleyinsider.com. – 2008. – March 14.

9. Там же.

10. Michael Liedtke. Google Searches for Its Place in the Future.